by Daniel Chandler
Summary:
In his book, Daniel stated a lot of different semiotic ideas but the author mainly focuses on signs. He stated sign is a result of the association of signifier with the signified. A sign must have both signifier and signified (C.Daniel, 2014).
Signifier: the form which the sign takes.
Signified: the concept it represents.
A concept by Saussure, a linguist and semiotician.
For example, signifier would be something that signifies, a word: red. Signified would be the concept or cultural background it represents, western. Therefore, the "red" sign would be indicating danger or negative element as in western culture the color of red is considered a negative element. However, if cultural background of red changed into Chinese, the whole idea of the sign red represents prosperous.
Examples of different reds:
Cultural Criticism: Semiotics and Cultural Criticism
by Arthur Asa Berger
Summary:
In his article, there is a section where the author discuss about Pierce's system: Icon, index and symbol. In Pierce's theory of semiotics, signs are distributed in 3 different forms. Icons, communicating through representations. Indexes, communicating through indication/ logical connection and symbols have its own meaning, have to be learn (Arthur, 2014).
The current technology development has made sign an important element in the creative industry. Each visual will have a certain representation, be it in traditional or new media.
For example, an image of a cat will be interpreted as a cat instantly without further thinking - icon.
And the word "C A T" is a term that has to be learn to understand the meaning of it - symbol.
Reflection:
Discussion on semiotics concept on signs will be helpful for the author proposed essay. The author will need a clear and better understanding on signs and how it can improve the game experience. The idea of sign will be able to dissect what visual can be a resemblance of what situation or perhaps can the audio of the game signifies a certain meaning?
Bibliography
Summary:
In his book, Daniel stated a lot of different semiotic ideas but the author mainly focuses on signs. He stated sign is a result of the association of signifier with the signified. A sign must have both signifier and signified (C.Daniel, 2014).
Signifier: the form which the sign takes.
Signified: the concept it represents.
A concept by Saussure, a linguist and semiotician.
For example, signifier would be something that signifies, a word: red. Signified would be the concept or cultural background it represents, western. Therefore, the "red" sign would be indicating danger or negative element as in western culture the color of red is considered a negative element. However, if cultural background of red changed into Chinese, the whole idea of the sign red represents prosperous.
Examples of different reds:
Cultural Criticism: Semiotics and Cultural Criticism
by Arthur Asa Berger
Summary:
In his article, there is a section where the author discuss about Pierce's system: Icon, index and symbol. In Pierce's theory of semiotics, signs are distributed in 3 different forms. Icons, communicating through representations. Indexes, communicating through indication/ logical connection and symbols have its own meaning, have to be learn (Arthur, 2014).
The current technology development has made sign an important element in the creative industry. Each visual will have a certain representation, be it in traditional or new media.
For example, an image of a cat will be interpreted as a cat instantly without further thinking - icon.
A paw might be a sign of an indication of a cat - index.
.jpg)
And the word "C A T" is a term that has to be learn to understand the meaning of it - symbol.
Reflection:
Discussion on semiotics concept on signs will be helpful for the author proposed essay. The author will need a clear and better understanding on signs and how it can improve the game experience. The idea of sign will be able to dissect what visual can be a resemblance of what situation or perhaps can the audio of the game signifies a certain meaning?
Bibliography
- Chandler, D. (2002). Semiotics. London: Routledge.
- Dartmouth.edu, (2014). Semiotics and Cultural Criticism by Arthur Berger. [online] Available at: http://www.dartmouth.edu/~engl5vr/Berger.html [Accessed 11 Dec. 2014].
- Visual-memory.co.uk, (2014). Semiotics for Beginners: Signs. [online] Available at: http://visual-memory.co.uk/daniel/Documents/S4B/sem02.html [Accessed 11 Dec. 2014].
No comments:
Post a Comment